At least not for Tropicana.

Apparently the experiment failed.  I gather the public in general was no more thrilled with the new cartons than the blogging world.  According to Roberta Rosenberg (The Copywriting Maven), this failed experiment cost Tropicana $35 million. I appreciate her alerting us to the original change, and the reversal.

Interestingly, I think a year ago I would have been more appalled at the price tag.  Unfortunately, lately the news is full of huge numbers, and $35 million seems, well small.  Compared to the trillions the government is talking about.  Which leads me to another question:  What comes after trillion? According to my dictionary, my first guess was right: quadrillion.  I don’t know about you, but I don’t want the government to go there…

Meanwhile, back at my local grocery store…

My local stores were slow to get the new packaging, and still have the new up.  When I look at the cartons, I see a sea of white.  Somehow this sea of white seems more surreal to me than a juice aisle.  It even seems to affect the lighting in that part of the store.  Weird.  And they still remind me of canned generic vegetables.

As I noted in my previous post on this, the generic-type branding looked a lot like the new Pepsi.  Which I’m also not exactly thrilled with.

But, to each his own.

In this case, though, Pepsi also owns Tropicana.  Now the similarity makes sense.  Probably used the same agency to design both.

I wonder if Pepsi is having second thoughts, too?