At least not for Tropicana. Apparently the experiment failed. I gather the public in general was no more thrilled with the new cartons than the blogging world. According to Roberta Rosenberg (The Copywriting Maven), this failed experiment cost Tropicana $35 million. I appreciate her alerting us to the original change, and the reversal. Interestingly, I [...]
Recently a friend thought I might have a comment on his choice of food. I’m guessing it was probably because most cardiologists and dieticians would chastise him, saying that particular food is not heart-healthy. In the past, I might have volunteered a comment … made a suggestion for a more nutritious choice … or at [...]
Rudyard Kipling’s poem IF starts, “IF you can keep your head when all about you Are losing theirs and blaming it on you, …” It reminds me of the recent economic crisis and various government officials’ responses. Especially when I hear the ones most responsible are blaming … consumers. Not acknowledging their own responsibility in [...]
Last week, we had high winds. So high they ripped the screen door out of my hands, banging it against the house. The screen door closers were bent, needing replaced, and a porch light was damaged but repairable. I had papers blown from elsewhere to pick up after the winds died down. All of which [...]
I took down our Christmas tree on New Years Day. But not before taking a picture of it. Why is it here? Well, I’m so happy I can add pictures to my blog now, that I couldn’t resist! It’s not your traditional Christmas tree. It’s an artificial one. It’s white. And it had an eclectic [...]
