At least not for Tropicana. Apparently the experiment failed. I gather the public in general was no more thrilled with the new cartons than the blogging world. According to Roberta Rosenberg (The Copywriting Maven), this failed experiment cost Tropicana $35 million. I appreciate her alerting us to the original change, and the reversal. Interestingly, I [...]
Recently I received two intriguing questions on marketing. And I found myself turning once again to Claude Hopkins’ advice in Scientific Advertising. Isn’t it amazing how some advice can indeed stand up to the test of time? Sometimes I think more of our politicians in Washington should look to history for the answers to current [...]
Originally posted June 30, 2008. Original post became Lost in Cyberspace when I changed web hosts … It’s hard to imagine a wildly successful company like Google having to change course. But, let’s go back in time… In 2000, Google had a pay-per-click (PPC) program. This was before AdWords. Their first version was like all [...]
Recently a friend thought I might have a comment on his choice of food. I’m guessing it was probably because most cardiologists and dieticians would chastise him, saying that particular food is not heart-healthy. In the past, I might have volunteered a comment … made a suggestion for a more nutritious choice … or at [...]
