We interrupt this blog …
Filed in Life on Feb.10, 2009
… For a sunset.
Archive for February, 2009
Marketing of fear
Rudyard Kipling’s poem IF starts, “IF you can keep your head when all about you Are losing theirs and blaming it on you, …” It reminds me of the recent economic crisis and various government officials’ responses. Especially when I hear the ones most responsible are blaming … consumers. Not acknowledging their own responsibility in [...]
The science of marketing: Part I
Filed in Marketing on Feb.04, 2009
Originally posted June 27, 2008. Original post became Lost in Cyberspace when I changed web hosts … Recently, I reread Scientific Advertising by Claude Hopkins. I’m one of those copywriters who learns something new every time I read it. This time, I saw more clearly the parallels between marketing and testing a scientific hypothesis or [...]
Is your Customer Service Department helping or hurting sales? Part 2
Filed in Marketing on Feb.02, 2009
Sometimes Customer Service just can’t get it right … On December 30, I placed an online order. I printed out the order confirmation, and received a follow-up email (nice touch). The email said my order would ship the next day, and I’d get a follow-up shipping confirmation. Okay. In the course of the holiday and [...]
