I must admit the term “neuromarketing,” reminds me of science fiction. The original Star Trek comes to mind. You know, where the flashing lights on the futuristic scanner … in reality are just flashing lights. And the original hand-held medical scanners were salt shakers. Ah, the power of the imagination. Actors and actresses taking the [...]
Last week, we had high winds. So high they ripped the screen door out of my hands, banging it against the house. The screen door closers were bent, needing replaced, and a porch light was damaged but repairable. I had papers blown from elsewhere to pick up after the winds died down. All of which [...]
According to a December 11, 2008 Harris Interactive Poll, the three most trusted organizations influencing politics and business in Washington, D.C. are Consumer Reports, the American Red Cross, and AARP. Congratulations to them. Good for them, right? Well, maybe… All three organizations are among the most well known organizations exerting influence in Washington. But two [...]
Originally published December 18, 2008 This week I learned a new recipe for making cookies. And it got me to thinking about how a successful sales letter, in many ways is a recipe. So, what do you do first when writing a sales letter? Assemble the ingredients? Instead of flour, sugar, shortening, etc., assemble the [...]
Your marketing message should be consistent throughout your business. And so should your company’s attitude towards customers. Years ago, I attended a practice-building seminar for physicians. The presenter stressed that the most important person in a doctor’s office is not the doctor … or the nurse … or the office manager. The most important person [...]
Even though I’d had a heads-up that Tropicana has changed its carton, it still took me by surprise.
I took down our Christmas tree on New Years Day. But not before taking a picture of it. Why is it here? Well, I’m so happy I can add pictures to my blog now, that I couldn’t resist! It’s not your traditional Christmas tree. It’s an artificial one. It’s white. And it had an eclectic [...]
Well, I finally did it. After months of indecisiveness, I decided to change my Internet web host. Unfortunately, my prior blog is lost since I misunderstood their cancellation policy. They cancel accounts within 48 hours, but require a 30 day notice. So what does that mean? It means, the site is down within 48 hours, [...]
